PYMNTS

FEBRUARY 27, 2018

In all, it operates in 400 cities in North America and reveals all the choices a consumer has for a ride — giving exposure to smaller rideshares, as well as Uber and Lyft. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. They don’t want cars.

Tampa 103

Tampa Millennials San Diego Illinois 103

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78