PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year. The retail distribution has been limited to a handful of stores in the New York metro area.

Los Angeles 204

Los Angeles New York social media Retail 204

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Thousands more startup CPG brands aim to reach the heights of Chobani, Halo Top, and Dollar Shave.

Branding 73

Branding Industry Retail Strategy 73

William Mills

MAY 9, 2018

HQ: New York, NY. We license the technology to HW vendors and brands. How they describe their product/innovation: ProxToMe demonstrate how its new technology called ProxToMe Identity Assurance (IA) can make security stronger and also easier to use it for practical use cases in the Fintech world. Website: statusmoney.com.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

An explosion of new direct-to-consumer companies is transforming how people shop. In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. Casper’s media-company strategy for redefining the mattress brand.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78