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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Appoint Digital Ambassadors.

Strategy 158
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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. When pitched to the media, they are often picked up in multiple publications.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. When pitched to the media, they are often picked up in multiple publications.

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. The secret to successful marketing lies not in drowning your prospects with information about your company, but rather in drawing them in with relevant content that can help them and their business.

eBook 41
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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. What information do I need to enter this loan and register the loan? For more information, visit www.capsilon.com. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. @infocorpgroup.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors.