Remove Branding Remove Georgia Remove Marketing Strategies Remove social media
article thumbnail

Finovate Fall 2016 Live Blog – Day 2

William Mills

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. It’s seems better to invest in a brand you are more comfortable with an established presence.

article thumbnail

Finovate Fall 2016 Live Blog – Day 1

William Mills

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Besides Georgia, Texas seems to be a hot area for FinTech companies. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. She manages all digital and social media efforts on behalf of agency clients.

Mobile 40
article thumbnail

What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).