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A Bundle Of Contradictions: The Online Privacy Landscape

PYMNTS

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. What seems to be genuinely changing is consumer awareness of how privacy really works in the digital world. Except, maybe not. Privacy Changes. In fact, just 9 percent of U.S.

Online 101
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158
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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

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Floating The Next Big Idea For Social Commerce

PYMNTS

Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We We have a good digital strategy around social media, YouTube and a couple of other channels. For example, we’re going to have these digital billboards in Vegas.

Hawaii 141
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The ‘Big Guys’ Don’t Always Win

Social Assurance

Social media marketing is a lot more like soccer than it is like conventional war. If you are one of the thousands of community banks and credit unions in the US that compete against the big 5, here are a few things that may help you to think about the competing with social / digital strategies.

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A Step Ahead

Independent Banker

Digital tools and tactics. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here. By Sam Schaust.