Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 36

social media Community Bank Community Regional 36

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Independent Banker

DECEMBER 28, 2015

Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. You’ve got to do something to set yourself apart from regional banks,” he offers. “It You will see that return come in.”.

Nevada 70

Nevada Regional New York Marketing Strategies 70

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday. Even low-priced jerseys do not attract customers.”.

Regional 109

Regional Retail Branding Marketing 109

NCR

MARCH 17, 2016

Skimming, shimming, sniffing …no they’re not symptoms of the latest flu bug but this outbreak is equally as unhealthy for the ATM community. While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions. ATM attacks and crimes have been extremely active over the past year.

ATM 40

ATM Trends Security Cards 40

PYMNTS

JUNE 24, 2019

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands. They also send products to their community of reviewers and review platforms, who sample and write about the boxes.

Regional 100

Regional California social media Branding 100