Perficient

FEBRUARY 10, 2021

To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. Buyers need personalized messages to encourage them to buy from your brand and remain loyal to your site. The Adobe suite of products includes a marketing automation platform, Marketo Engage, and a commerce platform, Magento Commerce.

Marketing Automation 340

Marketing Automation Marketing Community System 340

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. According to Forrester, brands face a 50 percent higher revenue risk in 2017. Brands must either disrupt or be disrupted. PYMNTS: Why was the company founded?

Branding 103

Branding Community Survey Data 103

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.

Retail 59

Retail Trends Technology Branding 59