Branding Capital Comparison Millennials 
PYMNTS
MAY 28, 2019
The company previously raised $111 million in venture funding from Accel, Bessemer Venture Partners, Square Peg Capital, Qumra Capital and others. Mallzee created a digital mall where consumers can compare many different retail brands. Mallzee has just over a million downloads of its mobile app, according to reports.
PYMNTS
FEBRUARY 27, 2020
Consumers are doing research, getting ads and participating in comparison shopping across their hand-held devices. It’s also reminding customers that their brand is ‘there,’ and there is brand affinity. … Across demographics, she said, “gone are the days of looking for a very high-touch retail buying experience.” The Roadmap.
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CB Insights
FEBRUARY 1, 2019
Consider that: Half of Indonesia’s population is under the age of 30, with the number of millennials (aged 17-35) in Indonesia currently at 79.5M. The rise of online marketing and referral services has added new complexities to the issue as individuals who are neither brokers nor agents use websites and blogs to promote brands.
PYMNTS
OCTOBER 27, 2017
They want to engender loyalty to the brand for aspirational customers to get their trial and, hopefully, drive adoption in the form of ownership,” Burkhart said. Millennials and recent college graduates often don’t even have a credit card, Burkhart said, so the thought of purchasing a car fills them with trepidation. Why Subscription?
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
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