Deposits: Do you want a relationship or fries with that?
Jeff For Banks
MARCH 27, 2010
ING Bank is a pure Internet play that builds on its brand power and competitive rates to drive deposits in its virtual doors. As its brand evolved, ING and its well-known Orange savings account has been able to attract deposits that are not priced at the top of the market. At first, it was a pure Internet high cost money play.
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