PYMNTS

JANUARY 29, 2018

He wanted to be Indiana Jones. Mycoskie is no longer CEO — after selling much of his share in the firm to Bain Capital in 2014, he has since moved to the official role of Chief Shoe Giver and has focused his attention on what’s next for TOMS Shoes. However, he quickly ran into an issue. The Importance of Direct Connections.

social media 104

social media Study Branding San Francisco 104

CB Insights

DECEMBER 19, 2017

Formerly beloved brands such as Aeropostale, American Apparel, and PacSun bit the dust in 2016, and the pace of retail deaths has accelerated since then. Additionally, many of these physical retailers have lost the cache they once had as new direct-to-consumer brands with a hyper-focus on specific products have taken off.

Retail 78

Retail Branding Company Capital 78

Jeff For Banks

MARCH 27, 2010

ING Bank is a pure Internet play that builds on its brand power and competitive rates to drive deposits in its virtual doors. As its brand evolved, ING and its well-known Orange savings account has been able to attract deposits that are not priced at the top of the market. At first, it was a pure Internet high cost money play.

Indiana 60

Indiana FDIC Strategy Regulation 60

CB Insights

MARCH 6, 2019

Select investors : Amazon, Hummer Winblad Venture Partners, Bowman Capital Management LLC. Launched in February 1999, Pets.com sought to capitalize on widespread internet access and a $23B pet supplies market by selling products directly to consumers. Total funding : $161M. The rise and fall of Pets.com.

Report 78

Report San Francisco Capital New York 78

PYMNTS

AUGUST 13, 2018

The first two seasons of “ Stranger Things ” were all about the efforts of Eleven — a paranormal psychic — and the townspeople living in the fictional town of Hawkins, Indiana, to keep the hive mind from turning the real world into their upside down. They expand into the Yellow Scooter business and decide to brand Lemon.

Payments 110

Payments Bitcoin blockchain New York 110

PYMNTS

JULY 22, 2019

Had I been in town, I might have used Google to find a store near me in Boston that carried the brand I wanted so I could try before I bought. Brands today don’t even need stores – they can now go directly to the consumer, on channels like Instagram. I was traveling at the time, so that shopping experience worked really well for me.

Innovation 170

Innovation US Maine Google 170