Why Publicity Stunts Go Wrong So Easily
PYMNTS
JULY 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. And the summer of 2018 has already featured two flashy mass-market promotions that aimed for it, missed and got to watch things go spectacularly awry.
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