Why Publicity Stunts Go Wrong So Easily
PYMNTS
JULY 21, 2018
The DoorDash delivery addition will include 300 IHOP restaurants across the nation – a much bigger change for the chain than the temporary embracing of a newish name – and the addition of burgers to the menu. The concept for the promotion was pretty simple, and on the surface did not look like a recipe of disaster at malls across the nation.
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