Remove Books Remove Leadership Remove Marketing Remove Marketing Strategies
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Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Businesses believe that 81% of their marketing messages are useful. In today’s market, that can be seen as being very out of touch.

Video 36
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner. Take for example, Bank ABC.

Resources 236
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Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

We see bank leadership earnestly working through the spirit of ESG in dozens and dozens of boardrooms across the country, and we are bullish that corporate and workplace leadership will be a catalyst for positive change. No one wants anything to be misinterpreted as a lack of sincerity. Earning the Trust of the Stakeholders.

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You Don’t Know Jack!

Gonzobanker

Back in the late ’90s, a couple of really smart consultants wrote a book called The Discipline of Market Leaders in which they asserted that market leaders excelled on one of three competitive dimensions, while maintaining reasonable levels of performance on the other two.

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Get These EOS Tools for Banking

South State Correspondent

EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. Data-Driven Decision Making: The data accumulated through the Scorecard allows leadership teams to make more informed, data-driven decisions. The process includes a marketing strategy.

Tools 195
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Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150