Independent Banker
OCTOBER 31, 2021
From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.
Insights on Business
FEBRUARY 13, 2019
Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.
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Social Assurance
DECEMBER 4, 2020
Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.
William Mills
SEPTEMBER 9, 2016
Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Now showing the use case on a mobile device and an ATM. Now showing app to unlock a physical ATM lobby door.
Social Assurance
APRIL 4, 2016
But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. I use local loosely, because even Whole Foods, a national business, has a well-crafted marketing strategy aligning themselves on a community basis, winning the local card from this group.
William Mills
MAY 11, 2016
Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.
William Mills
MAY 11, 2016
What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. Who is the target audience?
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