McDonald’s Big Mac ATM
PYMNTS
JANUARY 31, 2017
Other global competitors have beaten McDonald’s to the punch tech-wise — Starbucks, Domino’s and Taco Bell, for example, are years ahead of Mickey D’s when it comes to ordering online and using digital tools to enhance the consumers’ experience. Kenmore Square, Boston will activate what it calls a “customized digital Big Mac ATM.”
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