Article Boston Branding Innovation 
Celent Banking
FEBRUARY 1, 2017
This is the third article in a weekly series highlighting trends and themes from Celent’s Model Bank submission process. Articles from this week on will explore some of the broader themes within each category. Brands are similar and products/ services are frequently cross-sold. Submissions were a mix of the two approaches.
PYMNTS
MARCH 2, 2017
Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.
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PYMNTS
JULY 16, 2018
It’s Boston. It’s February (or maybe it’s May, because it’s still snowing in Boston). Consumers can redeem offers from the car or have orders delivered right to their trunk (the milk and toilet paper described at the beginning of the article). Picture this. It’s snowing. A driver has to pull over and get gas.
PYMNTS
FEBRUARY 18, 2019
I hosted a digital discussion last week with an executive from Sift with more than 15 years of experience building trust and safety organizations for some of the biggest digital brands in the world – including Google , Facebook and Square. Whether they rise to the level of being contrarian will be for you to decide. Good luck with that.
PYMNTS
SEPTEMBER 3, 2018
Almost 33 years ago, David Letterman introduced his singular innovation in stand-up comedy: the Top 10 List. Most people credit the idea to Late Night writer Randy Cohen, who claims the inspiration first came care of Cosmopolitan Magazine and an article rating the top 10 sexiest men over 60. million users, up from 9.2
PYMNTS
MARCH 19, 2018
In the last few months alone, we’ve seen snow in Rome and three powerful nor’easters in Boston in the space of two and a half weeks — with some forecasts predicting a fourth this week. And not even because they’re job destroyers, which he said is the natural consequence of innovation, and innovation is goodness.
PYMNTS
JULY 22, 2019
When I realized I needed to buy a pair of spinning shoes for a spin class three days later, I went to Google to find articles on the latest and greatest styles, and then to Amazon to read reviews and make my purchase. It was also a look, maybe for the first time for some, at what was then a real innovation in shopping.
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