Priceline Group Gets A New Name
PYMNTS
FEBRUARY 21, 2018
Booking Holdings CEO Glenn Fogel said the new name will highlight Priceline’s biggest brand — booking.com — which boasts more than 1.5 Hotel and vacation rentals tend to offer higher margins than flight reservations, though, as carriers offering their own credit cards and airline commissions are not as lucrative as they once were.
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