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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. This is why influencers work in social media. Citizens Bank of Edmonds does this ridiculously well with their Heard on Hurd support and leadership.

Branding 195
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How Pokémon Go can help financial institutions connect with customers

NCR

The location-based game uses GPS capability on Android and Apple® devices to create an augmented-reality world in which players find, capture and train virtual creatures, called Pokémon, which they can put into battle with Pokémon captured by other players. App Store and Apple are trademarks of Apple Inc., What is Pokémon Go?

Google 75
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Seven Big Threats Facing Seven Big Tech And Payments Players This Halloween

PYMNTS

Facebook leadership underestimated the role that platform governance plays in keeping platforms alive and thriving – and it may be too little, much too late to turn things around. Apple … and the iPhone Customer. Apple is banking that the new iPhone XR will break that upgrade impasse.

Payments 196
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The 2023 GonzoBanker Awards

Gonzobanker

Under Stuart’s leadership over the past 17 years, OnPoint has gone from under $2 billion in assets to knocking on the door of $10 billion, all while becoming the most recognized financial brand in the Portland market and achieving some of the industry’s best profitability in 2023. billion for the company a few years earlier.

Fintech 194
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Biggest PR Nightmares of 2017…. So Far

William Mills

Hordes of people took to social media to call his comments callous. April 23 – The New York Times details how Uber deceived Apple engineers by making the Uber app invisible to them. After so much bad press and numerous scandals, Uber’s brand needs a complete overhaul. Wells Fargo’s Brand Keeps Tanking.

Fintech 49
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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. Where’s the creativity and product leadership, folks? Online delivery?

Chicago 97
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The 2018 GonzoBanker Awards

Gonzobanker

Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. There is a nice mix of the executive gene pool among these two organizations to build the future leadership team, and this deal helps CenterState gain scale as it moved past the dreaded $10 billion regulatory mark.

Fintech 101