Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How do I build a healthcare persona?

UX 332

UX Meeting Groups Data 332

Perficient

FEBRUARY 25, 2021

Cross-unit collaboration is another effective way to maintain a tight (positively correlated) relationship between measurement systems (performance and operational) and CX objectives. Robust analytics platforms provide ongoing insight. Perficient: Digital Strategy Experts. Barrier 3: Lack of Alignment.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. It goes back to something we talk a lot about with digital strategy.

Marketing 294

Marketing Branding Data Industry 294