Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

ForwardBanker

MARCH 1, 2016

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

Lending 28

Lending Marketing Marketing Strategies Community Bank 28

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 32

Marketing Fintech Millennials Analytics 32

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. This certainly adds a lot of technological capacity to the community bank.

Video 40

Video Mobile social media Analytics 40

Gonzobanker

JULY 28, 2015

.” Sensing that I had won yet another debate regarding banking, I eased off the gas pedal and said to my friend: “So you see, you don’t know Jack. And as I look around the industry, it’s the mega-banks and fintech startups–not the community banks and credit unions–that are doing something about it.”.

Leadership 60

Leadership Data Community Bank Community 60

Banking 2020

AUGUST 24, 2015

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina : That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40