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Data Is Key Across the Sales Enablement Platform

Perficient

It’s crucial to leverage the data lake, as that’s where the data analysis team can marry sales and non-sales data to conduct detailed analyses on trending, surface new insights, identify gaps and revenue opportunities, and perform predictive modeling. Data Analysis. Sales data can add value to non-sales teams in the company as well.

Data 322
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Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

Reports in Bloomberg said Accenture has been using the SynOps solution internally to automate procurement, accounting, marketing and other areas of the enterprise. In its announcement of the solution, Accenture described the tool as a “human-machine operating ‘engine.'”

Tools 115
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency. The following are examples of how businesses can use Data Cloud and Einstein GPT to improve their operations: Unify disparate data sets. Generate personalized content.

Industry 221
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Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

A few key trends emerged from our analysis: for one, many of the largest deals in each AI subsector happened at the Series C or D stage, and/or represented the first time the startup saw CVC or corporate participation — suggesting that corporates and CVCs are jumping in at the mid- to late-stage point in the startup lifecycle.

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Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks

Fintech Labs Insights

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. Campaigns can be easily tagged for reference and analysis, separating “offers” from “courtesy follow-ups” and “debt collections.”