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How Financial Marketers Can Create Breakthrough Social Media Results

The Financial Brand

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How PenFed Generates Real ROI With Social Media

The Financial Brand

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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3 Tools Financial Marketers Can Use to Strengthen Digital Experience

The Financial Brand

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

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4 Essential Habits of High-Performing Loan Officers

The Financial Brand

With the mortgage market expected to contract, it's vital that financial institutions employ best practices supported by efficient platforms. The post 4 Essential Habits of High-Performing Loan Officers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How Financial Institutions Can Clean Up Sloppy Brand Habits

The Financial Brand

The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four ways to deliver a seamless brand experience.

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Mining for CX Gold: How Financial Institutions Can Engage Employees

The Financial Brand

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

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Top 5 Customer Development Posts of 2021

FICO

The most popular posts in our Customer Development category dealt with credit card payments, open banking, trends for financial services and small business lending — as well as FICO’s listing as a top risk management firm. Can you create differing scenarios and apply ‘what-if’ analysis to understand the impact?