We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Instead, PFM tools operate according to something more like what you might call “quality of life effects.” There were 65 million people in America using online banking at the time, and about 20 million using Quicken and Money — which cost $30 – $70. Acorns built its CAC-lowering referral program in two parts.
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