We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
There were 65 million people in America using online banking at the time, and about 20 million using Quicken and Money — which cost $30 – $70. This meant Mint’s potential market size was between 20 million and 65 million. Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires.
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