2016 Fintech Marketing Marketing Automation 
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
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William Mills
NOVEMBER 1, 2016
It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what.
Gonzobanker
DECEMBER 19, 2017
FinTech threats and distractions. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. Payments chaos.
Fintech Labs Insights
AUGUST 11, 2016
A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. As a pre-IPO investor and shareholder, you can now find liquidity from the international markets. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation.
Fintech Labs Insights
JUNE 15, 2016
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts.
Fintech Labs Insights
AUGUST 9, 2016
CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. ” Dave Buerger (President & Co-Founder) and Darin Chong (Co-Founder) presenting at FinovateSpring 2016. .” Two investors contributed to the round; both prefer to remain anonymous.
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