PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

William Mills

MAY 11, 2016

Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” One or two of three new mortgages are going to be Millennials (I think he said two but I’m not sure)” This is REALLY important. “One Millennials want the right mortgage, right now, online or on their phone. Man, that’s true.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

What’s the market strategy? In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. The account has a tie into social media and sharing.

Video 40

Video Mobile social media Analytics 40

CB Insights

OCTOBER 23, 2018

The firm, which first disclosed its stake in 2015, has pushed Avon to speed up its turnaround plan or consider selling itself. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Startups are marketing to millennial employees at work.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 7, 2016

I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. 18M Series C on June 23, 2015. Swych was formed in 2015 by serial entrepreneurs, Deepak Jain and Robert Sabella. Total Equity Funding. $

Mobile 40

Mobile Cards Fraud Data 40