William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

FEBRUARY 8, 2017

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. In 2014, the company shifted its focus toward the growing digital landscape. Marketing has become much more data-centric in recent years,” Kiran said.

Mobile 100

Mobile Google Retail Marketing Automation 100

PYMNTS

FEBRUARY 22, 2018

But there are drawbacks: According to Blissfully , a SaaS management tool for the enterprise, SMBs doubled their SaaS adoption rates after 2014 — and quadrupled them after 2015. This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. This includes addressing SaaS in a step-by-step manner.

Tools 135

Tools Software Data Analysis 135

Fintech Labs Insights

AUGUST 9, 2016

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Prior to that the company demoed features of its Comprehensive Prescreened Lending (CPL) engine, cplXpress, at FinovateSpring 2014 and 2015. Buerger noted that this is just the beginning.

Marketing Automation 12

Marketing Automation Lending California Mobile 12

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. was established in 2014 by private individuals who worked in digital banking for the past 15 years. ” Sales.UP Finovate: How does W.UP

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines. The rise of dollar Stores.

Retail 59

Retail Trends Technology Branding 59