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AdoreMe: Giving Lingerie A High Tech Touch

PYMNTS

Lucaciu is the chief technology officer of Adore Me , an eCommerce and brick-and-mortar retailer that has adjusted to disruptive changes in its market, including the bankruptcy of the parent company of Victoria’s Secret. Since it was founded in 2012, the company has grown to a team of 140 employees across the U.S.

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Finovate Debuts: Innofis Enhances the UX for Banks and Customers

Fintech Labs Insights

In 2012, the company saw an opportunity in offering digital banking services. Founded in 2012. Moreno, who has served as CEO of Innofis since 2012, started his career at a bank where he worked in retail and corporate banking, marketing, IT, and consulting. Company facts: Headquartered in Barcelona, Spain. Privately owned.

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The 25 Most Absurd Job Titles In Tech

CB Insights

The dream alchemist — which has been employed by companies like QuickStep — has the responsibilities of what is traditionally called a creative director or head of marketing. However, the title hit its peak around 2012 and fell by about 40% by the end of 2014. Remote Funnel Marketing Ninja. Weekend Happiness Concierge.

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ContentSquare Marrying Acquisition, Conversion

PYMNTS

Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing since the first moment there was a digital space in which to market. So what is their secret?

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Use pre-launch marketing to build both trust and hype. WHY ARE THEy SUCCESSFUL?

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