Remove 2011 Remove Branding Remove Capital Remove Millennials
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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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SoFi Attracts Big Name In Latest Funding Round

PYMNTS

The company said it will use the capital to invest in growth and add some muscle to its $2.3 Previous SoFi investors include SoftBank Capital and Peter Thiel. The private capital space has attracted a lot of interest lately: Investments in the area grew to $4.4 billion balance sheet. percent annual percentage yield.

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Kellogg’s Breakfast Council Gaffe

PYMNTS

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. Kellogg’s used the cultural capital that expertise holds to hold influence beyond the marketing space.

Branding 100
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Retail’s Ups And Downs: Amazon Pop-Ups, John Lennon And The iPhone 7

PYMNTS

Is John Lennon a brand? Millennials don’t seem to be feeling Banana Republic any longer, according to a study by RBC Capital Markets. Forty-eight percent of millennials polled said they disliked the chain, compared to only 22 percent who said they liked it.

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From Investing To Budgeting, How Millennials Are Disrupting Personal Finance

CB Insights

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

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Walmart’s Been On A Buying Spree. Which Company Could It Acquire Next?

CB Insights

Driven by Lore, Walmart acquired e-commerce platform Shoebuy in January 2017, followed by outdoor apparel retailer Moosejaw in February, womenswear site Modcloth in March, direct-to-consumer premium menswear brand Bonobos in June, and last-mile delivery startup Parcel in September. Crew’s Madewell brand. E-commerce.

Company 57