Product Profitability Anyone? The JFB Pro-Growth Matrix
Jeff For Banks
APRIL 9, 2011
A bank attorney spoke at a recent Financial Managers'' Society (FMS) meeting that I attended. His topic: Leadership. One such firm is the Boston Consulting Group (BCG), creator of the Growth-Share Matrix that depicts the potential for a company''s products based on growth prospects and market share. Change it has!
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