Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. Founded in 2007, Avenue has bloomed to $1 billion in assets.

Marketing 40

Marketing Nashville Tampa Community 40

William Mills

APRIL 27, 2017

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. infocorpgroup. Now THIS is cool.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”.

San Francisco 12

San Francisco Utah User Experience New York 12

CB Insights

DECEMBER 4, 2019

In parallel, Amazon has made several fintech investments, mostly focused on international markets (India and Mexico, among others) where partners can help serve Amazon’s core strategic goal. Table of Contents: Amazon’s product strategy. Market strategy outside the US. Continue to reduce any buying/selling friction.

Cards 101

Cards Lending Strategy US 101

William Mills

SEPTEMBER 7, 2016

Data and Analytics are a profit center rather than something that just needs to be managed. Demo: A Wealth Management Company (ACME)– GoodData can embed analytics directly in ACME’s dashboard. Visualizing data for trends and market projection, visualize data in different ways. Founded: May 2007. Think” before you spend.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

Video 78

Video Branding Company Strategy 78