The Buyers: Generation Z’s Shopping Preferences
PYMNTS
JULY 7, 2017
Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Just as millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger: Generation Z,” Shay said. Get ready, retailers. 1 in priorities.
Let's personalize your content