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Real Innovation Solves Today’s Problems, Not Tomorrow’s

PYMNTS

DM: In 2003, I pushed the organization I was with to launch a surcharge-free network in Tennessee. Today, with PCs, cell phones, mobile applications, constant texting and social media bombardment, all we seem to do is react. And all have enhanced the user experience in some major way.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic). It can burden users with excessive information and friction that ruins the user experience.

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