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Real Innovation Solves Today’s Problems, Not Tomorrow’s

PYMNTS

We listen to our customers, we watch consumer trends and we observe what FinTech companies are working on. DM: In 2003, I pushed the organization I was with to launch a surcharge-free network in Tennessee. Today, with PCs, cell phones, mobile applications, constant texting and social media bombardment, all we seem to do is react.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Many fintech companies out there are trying, very literally, to become the next Mint.com. Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic).

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