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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Mint’s pre-launch blogging strategy that got them 20,000+ customers. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. How to show value during the first-run experience. The free tools Credit Karma uses to drive a sticky experience and a “freemium” customer acquisition strategy.

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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

Authy delivers proven fast-to-implement, highly scalable and reliable 2FA with an intuitive user experience and a powerful API. BehavioSec enhances security without impacting the user experience. Get agile as you tailor your app strategy. Auvenir is a smarter way to audit financial statements. The post Fall In!

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