We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. The free tools Credit Karma uses to drive a sticky experience and a “freemium” customer acquisition strategy.
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