The Return Of The Celebrity-Backed Brand
PYMNTS
JULY 13, 2018
Her fragrance was only sold online. Dr. Andrew Weil and Phoenix restaurateur Sam Fox founded True Food Kitchen in 2008 and modeled it around Weil’s anti-inflammatory food pyramid. The market remained dormant until 2017, when Kim Kardashian revived the celebrity perfume industry in the most Kim Kardashian way possible.
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