We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
social security number (for tools like Robinhood and Credit Karma). It was 2007, and people were much less willing to hand sensitive banking information to a new internet startup than they are now. The New York Times wrote a piece promoting Mint in 2009 and reader reactions were so incredulous (“You gave them YOUR ACCOUNT NUMBER?!
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