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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Gartner also reports that 30% of Gen Z and Millennial shoppers wish that online shipping experiences would incorporate AR/VR features, though less than one-fifth of analyzed brands have integrated them. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020.

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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

59% of millennial investors were most likely to use video chat with their advisor. Some interesting results: 57% of investors report changing how they communicated with their advisors, and 62% of them expected to maintain these new communication methods entirely or partially after the pandemic ends.

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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). Videos need to have lots of movement and good visual examples to keep your audience’s attention – and don’t be afraid to add some music! What can financial institutions learn from TikTok?