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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

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Gartner also reports that 30% of Gen Z and Millennial shoppers wish that online shipping experiences would incorporate AR/VR features, though less than one-fifth of analyzed brands have integrated them. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is this the year of AR breakthrough?