PYMNTS

OCTOBER 23, 2017

Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.

UX 116

UX Security User Experience Millennials 116

BankNXT

JULY 19, 2016

Gordon Hui on how social media techniques could help banks improve their relationship with the millennial generation. Can Snapchat and Facebook help banks solve their millennial problem? on BankNXT.

Millennials 40

Millennials social media User Experience UX 40

PYMNTS

JANUARY 3, 2017

“There are so many levers to engage consumers” in rewards, said Wind, and whether it is tied specifically to a card or merchant, additional leverage can come through email marketing campaigns or percentage-off programs at retailers.

Retail 137

Retail UX Cards Branding 137

Celent Banking

OCTOBER 10, 2016

There’s still plenty of fragmentation in the market : Android is an open system utilizing Host Card Emulation (HCE), while Apple is a closed system using a secure element. While the system is safer than traditional cards, the perception that it’s less safe is keeping many users from adopting it.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

AUGUST 9, 2019

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 This suggests that those 33.7

Data 155

Data Millennials Google Apple 155

CB Insights

OCTOBER 10, 2017

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype.

Tools 78

Tools Millennials US Maine 78

PYMNTS

JUNE 4, 2020

The expert added that these changes aren’t just reaching millennial and digital-native consumers, but also “my 80-year-old parents. Fortunately, driving awareness of an FI’s updated capabilities to such a customer base is often much easier than promoting the bank to a mass market. It’s not just about digital self-service.

Mobile 141

Mobile UX Cards Payments 141