South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

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The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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Long Lasting Ideas

APRIL 1, 2016

And college football is such a part of the cultural footprint in America that the Super Tuesday presidential primaries are also known as the SEC primaries, not because of the Securities and Exchange Commission, but because Super Tuesday covers the states Southeastern Conference schools call home, like Texas and Alabama.

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PYMNTS

JULY 22, 2020

FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies. Retailers should encourage moves toward eCommerce through promotions and marketing. To test those factors, PYMNTS matched the back-to-school decisioning against our Digital 3.0

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Long Lasting Ideas

MAY 27, 2016

How a Texas bank protects its senior-citizen customers with common sense and commitment. Fraud Busters at Bank Marketing Strategy + Ideas. Scams aimed a vulnerable, trusting seniors seem to be a common practice among criminals these days. We’ve spent a good deal of time of late chatting about Millennials.

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Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Read more: [link].

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