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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

We carefully analyze every new trend in relation to how it will improve our platform and the overall customer experience. We recently introduced automated data visualization and mapping, a feature that will comb through data and make hidden connections visually apparent to users.

Branding 103
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Maximizing Your Website to Generate Quality Leads

William Mills

By positioning your company as a thought leader through insightful articles on industry trends and new technologies, you become a trusted advisor. With public relations activities, social media and blogging, you can begin drawing your prospects into your website.

eBook 41
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. Our inside sales team is, in effect, part of our marketing team. Content marketing. Social media. Social monitoring and measurement. Content creation.