Independent Banker

FEBRUARY 28, 2023

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

MAY 26, 2017

We’ve succeeded in staying ahead of the competition over the years by sticking to our core belief that the customer should be at the heart of every business decision, while simultaneously embracing new technologies and adapting to the evolving needs of brands and consumers. PYMNTS: What’s next?

Branding 103

Branding Community Survey Data 103

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Our inside sales team is, in effect, part of our marketing team.

Technology 40

Technology US Customer Experience Marketing 40