article thumbnail

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

He explains that his team operates with a data-oriented mentality. From public relations and trade shows to webinars or white papers – each member has an eye on the results of what gets created, how it quantifiably impacts the company and what type of qualified feedback is received along the way.”. Content marketing.

article thumbnail

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.