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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information.