PYMNTS

DECEMBER 16, 2016

The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Perficient

JULY 10, 2020

Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. Before the pandemic, automation was primarily valuable for its ability to drive conversions for elective procedures and interest in service-line content.

US 522

US Marketing Automation Marketing System 522

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 127

Marketing Automation San Francisco Conference Marketing 127

Gonzobanker

OCTOBER 13, 2020

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Digital strategy requires frequent monitoring of the local competition as well as national and best practice institutions that a bank’s customers can easily access.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

William Mills

DECEMBER 1, 2016

As an account associate, Jones serves as a day-to-day client contact while establishing relationships with key industry and national media, analysts and influencers. As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency.

St. Louis 40

St. Louis Georgia social media Missouri 40

Fintech Labs Insights

JANUARY 17, 2017

Yoyo unveils marketing automation platform, Yoyo Engage, at Davos. United Nations FCU chooses digital banking platform from Jwaala. Around the web. First Oklahoma FCU to deploy core account processing technology from Fiserv. Misys adds crowdlending module to FusionBanking platform.

Oklahoma 12

Oklahoma Marketing Automation National Digital Banking 12

Gonzobanker

DECEMBER 19, 2017

New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.

Conference 114

Conference Industry Community Bank Community 114