We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
The New York Times wrote a piece promoting Mint in 2009 and reader reactions were so incredulous (“You gave them YOUR ACCOUNT NUMBER?! Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires. per customer, an extra 500,000 users from referral means you’re paying a modest $2.25M.
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