We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Use pre-launch marketing to build both trust and hype.
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