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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful, and even felt hesitant to adopt new digital methods because previous of ecommerce site failures. Do you really know and understand your customers?

Resources 340
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. Optimizing that rate optimizes the throughput for the institution with a given amount of resources.

Resources 236
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Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

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Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. It’s important to continue having the funding/resourcing debate. Just two pages of buzzkill. That’s lame content.

Analytics 110
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ABA Uncon: It’s All About Marketing

Social Assurance

Going virtual provided an opportunity for high caliber speakers and presentations to present marketing’s value, further reinforcing the importance of its role at financial organizations. By providing you the resources you need. So, how can Social Assurance help?